Strategies and Concepts for the Tourism Industry
A great product, a nice brochure or a modern website - in today’s hotly contested tourism environment, these in themselves are no longer enough to ensure a comfortable livelihood. Comprehensive and differentiated concepts are essential in order to achieve lasting success for any company. But who is to take on such concept work in addition to their exhausting day-to-day duties, the strenuous task of catalog production, or the hectic management of crises?
"We hardly have time to reflect on what we are doing - how can we be expected to think ahead?!"
(Statement of a tour operator's executive)
ConceptCamp offers tourist companies, operators and organizations competent consulting, dedicated support and hands-on backing in the fields of strategy and organization, products and prices, marketing and sales. More->
ConceptCamp has at its disposal wide-ranging professional and methodological competence, and a vision unrestricted by operational blinkers. In order to produce concepts that are well-conceived, consistent and congenially successful, ConceptCamp works with you intensively at three levels:
The proverbial insight is the first step towards improvement. What fundamental insights nourish your ideas? What data and analyses support these insights, and who shares these insights with you?
Insights give rise to ideas – but the widely cited flash of inspiration while having a shower in the morning is far from being a concept. What still needs to be thought through to avoid the “big idea” turning into a big flop?
When the concept hits reality head-on, then that has consequences – but how much of a “hit” is it really, and how can its success be objectively measured and quantified? More->
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